A company that doesn’t offer free returns

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In fact, according to a recent Dotcom Distribution packaging study, branded or gift-like packaging makes customers more excited about receiving an item, especially younger shoppers. And % of respondents credited sustainable packaging as a feature most likely to make them want to shop with a brand again. The lesson? First impressions make a huge difference in our fast-paced, digital lives, so using premium packaging allows your product to stand out against others. Pro tip: Tailor your packaging to your product or service so it really shines. Like Pad    Quill does. This tech accessories company packages its iPhone and iPad cases in paper with friendly messages printed on it. It even uses an authentic-looking Roman seal to give a more hand-wrapped feel. ways delight customers holiday season premium packaging . Be transparent about the small print.

Refund and exchange policies, as well as additional services, are often part of the Phone Number List small print on your website. As busy and loud as the holiday season is, do your customers a favor and place those policies and services front and center. These policies are in place to increase trust and promote sales, right? Make them known. When buying gifts, customers prefer a return policy that ensures that if the recipient doesn’t like it, they can easily return it. You have a better shot at increasing sales and keeping if you can offer this, especially if you offer free returns. In fact, % consumers won’t even shop with . Pro tip: Update your website and app during the holiday season to highlight your policies and services up front.

Nordstrom does a great job of displaying all of its holiday shopping, shipping, and return perks, giving potential and existing customers peace of mind during one of the more stressful times of the year: ways to delight customers holiday season policies and services . Maintain your customer service standards. The holiday rush can be tough on your customer service team. However, it's still important to uphold customer service standards — like responsiveness and accountability — during this time of year.